Naples, Florida

In addition to providing the campus-wide wayfinding and signage program, the design team work directly with the Vice President of University Relations to develop fundraising marketing materials, campus guides, Opening Ceremonies materials and other sales collateral as required by the university. The team further enhanced the AMU brand with the design of the Athletic Department logo, the AMU Gyrenes. A visual standards guide specifying proper use of logo, color palette, fonts and other components of the university’s brand system was also prepared to guide future expansion.

(Completed at Cannon Design as Vice President, Director of Graphic Services)